Cambridge Rugby is proud to announce a new partnership with Marketing Sales Management (MSM), a Cambridge-based consultancy founded in 2024 that is already making waves in the world of marketing and sales.
MSM helps businesses “sell more stuff to more people” by delivering full-fat campaigns that span brand and creative, email, SMS, WhatsApp, and social media — all underpinned by smart automation to ensure structure, consistency, and results. Their expertise lies in building complete systems that connect marketing and sales, ensuring campaigns land in the right place, at the right time, for the right audience. Every touchpoint is designed to create experiences that exceed expectations — because, as they put it, when your customer journey outshines the competition’s, generating revenue is never the problem.
The collaboration marks a significant step forward for Cambridge Rugby, a true community club that has seen rapid growth in recent years. Determined to modernise and professionalise its commercial activities, the club believes this partnership will revolutionise the way it markets its multi-faceted offering, from matchday experiences to broader community initiatives.
Ian Wilson, Founder of MSM, expressed his excitement:
“At MSM we love rugby, so supporting a club that puts its supporters first and works to create the best possible matchday experience and results is something we really value. That’s why partnering with Cambridge Rugby makes so much sense.”
Louis Mann, Commercial Director of Cambridge Rugby, echoed the enthusiasm:
“I’m really excited about this partnership. Ian brings a wealth of knowledge and a natural enthusiasm for local sports. This partnership is going to significantly enhance the way we reach audiences and introduce more people to rugby in Cambridge.”
Together, Cambridge Rugby and MSM are set to build a stronger, more engaging future for rugby fans and the wider community — combining the passion of local sport with the power of cutting-edge marketing.